The devastating Wenchuan Earthquake shocked the world on May 12, 2008. Over 69,000 people lost their lives in the quake, and it has become the most painful memory for many since then. Near the 10th anniversary of Wenchuan Earthquake, The Paper launched an UGC (User Genereted Content) project to create an online memorial archive for the quake, by simply asking “where were you when the earthquke struck”?
The project was designed to welcome memories from all kinds of people, victims or non-victims, Chinese or foreigners, from mobile or desktop. Each story is visualized as a dot on the map, with colors representing different moods. People who were near the epicenter shared emotions like fear(purple) and despair(yellow) when the quake struck, while people from faraway were more likely to be worried and saddened at that moment.
We believe all memories are valuable, and should have the same chance to be shared on this project. In order to help users find the stories they are most interested in faster, we designed sorting and searching functions. The users can also find stories by clicking on dots on the map.
What makes this project innovative?
1) During the 10th anniversary of Wenchuan Earthquake, many platforms launched story collection projects. But the majority of them used existing commenting system or traditional one-way collection process. Even when readers like to share stories, they normally couldn't know whether their story got published or not. We wanted to built an digital archive that provides two-way interactions: they can read exisiting stories and write their own on the platform; the exisiting stories would stimulate more people to write, and stories generated by users will be added to the platform. So it will be a sustained living archive. 2) We set up four questions before our users write stories, so that we can collect structure data for visualization, and users can search for stories more conveniently. 3) We developed multiple functions for the users to find stories they interested in, such as search, rank, and finding by tags.
What was the impact of your project? How did you measure it?
Within one week, more than two thousand people wrote stories through this project. Up till now, the website was viewed more than 400,000 times. Different from our other projects, we found half of the traffic were from after one week of the launch. The "long tail effect" shows the site was still valuable to users after the anniversary.
Source and methodology
UGC: Collect data by crowdsourcing.
Project Manager: Lu Yan Editors: Huang Fang, Peng Wei Designer: Wang Yasai Developers: Kong Jiaxing, Du Haiyan