Project description

This short pacman-style video covers dollar\’s rise against the Pakistani rupee in 2018, the most volatile year in terms of exchange rate fluctuations.

The uncertainty around dollar\’s rate and where it will settle kept people on their toes and forex market too remained uncertain so we decided to show how this happened in an engaging way that our audience could relate to.

It was put on our Youtube channel where we have 3 million plus subscribers. However, this was an experiment and monetization was not the objective.

What makes this project innovative?

This was the first time someone used a gaming style video to tell anotherwise boring economic story that most people don't bother to read. This is one of the many experiments we are doing at Samaa Digital to cater to a young, tech savvy audience who otherwise not read economic policy and business news that is loaded with jargons.

What was the impact of your project? How did you measure it?

This was the first time someone used a gaming style video to tell anotherwise boring economic story that most people don't bother to read. This is one of the many experiments we are doing at Samaa Digital to cater to a young, tech savvy audience who otherwise not read economic policy and business news that is loaded with jargons.

Source and methodology

I analysed data from State Bank of Pakistan and our video team put it together using Adobe Illustrator, Adobe After Effects, and Adope Premier. It was produced in one working day because it had to be published on January 1.

Technologies Used

Adobe Illustrator, Adobe After Effects, and Adope Premier

Project members

Farooq Baloch Rahim Sajwani Najeeha Quadri Mohammad Obair Khan Feroz Khan

Link

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