Andrea de Lima
Porto Alegre, March 2018
Rua Paraguá, 6
Porto Alegre, RS, Brazil
Telephones: (+5551/Netfone) 3372.0594 and (Claro/+5551) 9158.5517 or (TIM/+5511) 99645-8060
Date of birth: 01.31.1965
Natural of: Sao Paulo (SP)
To increase my experience in management on strategic communication, public relations, marketing and sustainability
(period, position and job description in decreasing chronological order)
Since December 2015
Consultant in the structuring and execution of projects on brands and organizations that connect their business objectives to effective strategies of positive influence, such as architecture of choice, nudges, emotional responses, social proof, brand convening power, decision making assessment, among others. influence behaviors and create benefits for brands and businesses, customers and society. Works developed for Nestlé, Votorantim, Heineken, Coca-Cola.
HANDS ON DIGITAL ACADEMY
Since February 2017
Curator of content and digital transformation
Responsible for curating content, topics and experts for the online education platform for the digital world. It aims to fill the knowledge gap and update professionals in companies, innovation hubs and startups ecosystems. It offers hands-on and hands-on training developed in partnership with the most innovative experts. The courses are aimed at professionals in marketing, communication, business, innovation, among others, who need to understand how digital subjects, such as big data, digital marketing, virtual reality, digital influence, relevance online, among many others
LEGADO DAS ÁGUAS - VOTORANTIM
Since March 2016
Member of the consultancy responsible for the construction of the branding, communication plan, with indication and references for the construction of
socioenvironmmental content for the organization's channels.
HEAD OF COMMUNICATIONS
From May 2012 to July 2013
Responsible for brand management, content production, PR, campaigns (such as Earth Hour, Climate Change and Energy, Rio+20), social medias, media relations, companies and stakeholders, production and multi-platform relationship trends.
From June 2011 to May 2012
Editor of Quanta magazine, of science, technologies, innovation and education.
Cello Strategic Communication & Sustainability
From September 2010 until now
Consultant in strategic communication, PR and sustainability.
Sustainability report, analysis of media and branding, strategic communications, risk analysis, crisis management, stakeholder engagement, public consultation.
From October 2009 until September 2010
Consultant of Communication, Strategy and Sustainability
November 2008/September 2009
Director of Content and Sustainability. In charge of teams in Rio de Janeiro and Sao Paulo to build sustainability, PR and corporate communications programs in companies such as Vale, SAMA, Eternit, Itaú Unibanco, C & A, Banco do Brasil, Oi, Honda, Mercedes Benz, TIM, Multiplan, Profarma, Brazil Santos, GP Investments. My job is to develop and use strategical communication tools - internal, external, campaigns, platforms web 2.0, videos, podcasts, marketing, and planning, crisis management, branded content, and annual reports and sustainability.
INSTITUTO ETHOS OF SOCIAL CORPORATE RESPONSIBILITY
September 2005 to September 2008
Manager of communication, PR and business for sustainability, ISO 26000, GRI, indicators of corporate social responsibility (CSR), chains of value, climate change, partnerships & public policy, stakeholder engagement, combating poverty, in addition to the campaigns of media and branding. Linkages between the networks of journalists Ethos (REJ), teachers and scholars, instructors, producing and disseminating knowledge through technology platform. Member of the executive committee of the International Conference on Sustainability Ethos, sponsored by Alcoa, ArcellorMittal, Vale, Certified by the Global Reporting Initiative (GRI) on reports of sustainability.
CONECTAS HUMAN RIGHTS
Coordinating and consulting of media for the south hemisphere (Latin America, Asia and Africa)
October 2003 to November 2004
Responsible Journalist for the verification, writing and edition of the texts of the Portal (www.conectasur.org), of the international organization, financed for the United Nations Foundation.
November 2001 to September 2003
Production and editing of texts for corporate communication of major companies and institutions, such as AmBev, Anbid, Agrega, Unibanco Holdings, Febraban and Duke Energy. Editorial coordination of Bei publishing house. Coordination of social responsibility projects (making, monitoring and evaluation). Editing and production of reports for the firm’s sites, such as Sebastião Salgado.
BEI – Contents Factory
Freelancer editor of Content (November 2001)
Editorial coordination and production of reports for websites
FOLHA DE S.PAULO
Reporter (1991 to 2001)
Writing of reports for practically all sections of the Folha group’s newspapers, in many states of Brazil and for the online versions of the UOL (Universo Online) and Folha Online, specially covering business, social and environmental issues.
Rural Annuary – Editora Abril (1990-1991)
Writing of reports about sustainable tools and public policies in Brazil.
INSTITUTO CENTRO DE VIDA (ICV)
From June to August 2014
Strategic communication planning
Since August 2014
Reporting on economics anda sustainable finance.
TOTVS EXPERIENCE MAGAZINE
Since JUNE 2014
Reporting on internet, technology, innovation and entrepreneurship.
JOURNAL VALOR ECONOMICO
Since October 2013
Reporting on sustainable finance, value chain, innovation and entrepreneurship.
INSTITUTE ECOFUTURO / HOLDINGS SUZANO
Since October 2013
Author of texts for the Education for Sustainability blog
Research, editing and analysis of the Census 2009-2010 GIFE on private social investment in Brazil in partnership with the Instituto Paulo Montenegro / Ibope Intelligence, and the annex on social investment in culture, and publication on grassroots development in Brazil.
IMAFLORA - Institute for Agricultural and Forest Management and Certification
March to August 2010
Strategic communication planning
WWF-BRASIL - Climate Change Summit in Copenhagen (COP15)
Dezember 2009 to January 2010
Analist/Consultant on media analysis
Climate change campaign TicTacTicTac (Brasil) – Global campaign www.tcktcktck.org
From August to September 2009
Rapporteur of the Senior Fellows Global Meeting in Sao Paulo: ‘Working Together for Social Change in Brazil’
O ESTADO DE S. PAULO NEWSPAPER
January to July 2005
Free lancer special repporteur on sustainability and social issues
FIESP (Federacy of the Industries of the State of Sao Paulo)
Editor of Content of Annual Report
From Augost to October of 2003
Journalist responsible for the verification, writing and edition of the texts of the first Social Report of the entity, to be published in the end of February of 2004.
INSTITUTE PÃO DE AÇÚCAR
July of 2003
Responsible for the verification, writing and edition of the new version of the site of the IPA (Institute Pão de Açúcar), www.institutopaodeacucar.org.br), that keeps six programs in CSR.
Journalist responsible for the report about private funds obtainment published, since July 2000, in the homepage of the Abong (Brazilian Association of NGOs): HYPERLINK http://www.abong.org.br www.abong.org.br.
December 2000 to July 2001 – Editorship and reporting for the IBD (Biodinamic Institute) site, the only certifying agency for organic products having an international acknowledgment. The texts are available, since January, at the page of the institute online ( HYPERLINK http://www.ibd.com.br www.ibd.com.br).
August/September 2001 – Writing of the project for the Institute for a Fair Commerce (Instituto de Comércio Justo) for the revitalizing of the charcoal productive chain. Responsible for the internal and external communication of the NGO in the state of São Paulo.
UNIVERSITY PRESBYTERIAN MACKENZIE
From February 2011 to June 2013
Professor of disciplines Agency Communication and Image Management, Media Relations, Corporate Communications, Digital Media Convergent Platforms and of the specialization in Organizational Communication and Marketing (Lato Sensu)
PONTIFICIA UNIVERSIDADE CATOLICA DE SAO PAULO (PUC-SP)
Since February 2009
Professor of Ethics and Working Strategy Institutional Journalism, Specialization Course in Journalism (Lato Sensu)
Since March 2009
Professor of Media Ethics and Institutional disciplines and Digital Media, Specialization Course in Communication (Lato Sensu)
FUNDAÇAO GETULIO VARGAS (FGV-SP)
Visiting Professor of Public Administration course
ESCOLA SUPERIOR DE PROPAGANDA E MARKETING (ESPM)
Visiting Professor of Intensive Course Management of Sustainability and CSR (Lato Sensu)
SCHOOL OF COMMUNICATION AND ARTS University of São Paulo (ECA-USP)
Since August 2007
Professor of Social Journalism at Bachelor degree.
Bachelor in History and Communications (1983 to 1987)
Pontifícia Universidade Católica de São Paulo (PUC-SP)
Master in International Affairs (1988-1989)
Hebrew University of Jerusalem – Israel
Pos Graduation and Specialization Courses (main ones)
Posdigital COMMs and Decoding, Perestroika, POA, 2014/2015
Management of sustainability (MBA) at School of Business Administration of Fundação Getulio Vargas, Sao Paulo (March 2007-Dezember 2008)
Human Rights in South Hemisphere, Law´s College at University of Sao Paulo (2004)
Investigative Journalism through Internet by Journalism Investigative Reporters, Mexico-USA (2001)
Principles and Practices of Social Responsibility in Business, EAESP-FGV (2006)
Open courses: Sustainable Business (UniEthos, 2007)
Third Sector Course: project planning and management (Senac-SP, July 2001)
Social scenery and legislation for the third sector (Gife-SP, June 2001)
Social marketing for organizations of the third sector (Tecnoarte-RJ/FGV-SP, May 2000)
Fundraising (Tecnoarte-RJ-/FGV-SP, March 2000).
Sustainability communications consultant at Instituto Saúde e Sustentabilidade